I have tried a marketing company called web.com for the past few weeks to help me sell books. They set up a Facebook business page and have attracted fellow Facebook members to the page. The service I paid for also had postings submitted from web.com. They were nice and I got some ideas from the ads I’ve seen.
I have added my own postings and set up special offers for the book.
In the limited time I worked with web.com, I had ninety-eight people like the page. Liking my Facebook page Little Brown Dog was nice. Likes are different than sales. People see the page, press the like button and move on their lives. Sigh.
There has to be a way for a self published author to sell books on line. I simply have not discovered how to do it. I have increased the sale of my book to 30% off and directed people to www.yaluthepuppydog.com. Perhaps that will help. Time will tell.
I am not upset about this experience. I am sure web.com works with their customer base. Edison did not invent the light bulb with his first try. I just do not want to try as much as he did before finding success.
Zoom was a game I loved to play with Yalu. How do you play Zoom? What a great question. All you need is a puppy dog, a back yard, and people paws. Start by using two hands to pet the puppy on the tummy and sides—all that petting gets a puppy’s energy level up to critical mass. Once at critical mass (you’ll know you’re there because the puppy can’t wait to stand), step back, and watch the puppy take off.
It’s best if you are in the center of the yard so when the puppy runs by, that way, you get the full Zoom effect. Oh, and you have to say “Zoom” whenever the puppy passes in one direction, turn and say, “Zoom” again when the puppy runs by you again–just keep saying, “Zoom”. If you’re really good, try and touch the dog when she runs past you and if the dog is good, she’ll get close enough where you might be able to touch her, but not quite.
What does Zoom do? Well, in fifteen to twenty minutes, it wears out most puppy dogs with a minimum exertion on your part and will make for one sound night of sleep for your dog–Zoom is also known to work on young children who have problems going to sleep.
When I lived in Nashua, NH, there were air conditioning vents on the floor so when it got hot in the summer; it was usually a good idea to run the A/C. Why sit in a hot house? There would be times when my parents, my sister Lori, and I would be sitting in the den room and it would still be hot despite the air conditioning running.
When a certain brown down, who shall remain forever cute, wasn’t around, we’d call her and she’s come running from the dining room for her petties. In ten minutes, the living room felt cooler. Hum? When it’s hot and Yalu’s nowhere to seen, the room is warm. Call the dog and a few minutes later the room feels much cooler.
Then there was also the strange occurrence of once we called Yalu and her petting session commence, her tummy would feel be very cold. Did she eat a lot of ice cubes? Maybe she found a bag of ice to sit on. Hum?
The mystery deepened. How could a long haired Golden Retriever covered with fur stay cool on a hot summer day inside the house? Then, when the petties ended, why was it when Yalu disappeared, about a half hour later the house felt warm again? These are just big mysteries of the universe like Stonehenge, UFOs, the Lock Ness Monster, and Big Foot.
The weather was the warmest it had been all year in New Hampshire, but not too hot make people uncomfortable. The sun was out, it was nice at my Londonderry, NH Flea Market booth. It was the last day of spring break for the public schools in New Hampshire and I managed to sell five books. I expected more people at the flea market and more sales like I had in Hollis, NH two weeks ago. I will accept what was given to me.
Not quite sure where I will be next weekend. After selling nine books at an Arts & Crafts fair in Portsmouth, NH on Saturday, I want to look into seeing if large box stores like Wal-Mart, Petco, PetSmart, Costco”s, or BJ’s will let me sell Yalu and the Puppy Room outside their doors. With 40% of the donations going for Tails for Freedom, I do not feel guilty in asking.
Right now, it is scheduled to rain next weekend so I will see how the weather develops. I will also check with the Tails for Freedom people to see what they may have set up.
I had a chance to run some errands today. After getting a cashier check for $123, my first stop was the Nashua Community College. There, I met with Amy Vazifdar. She ran the Tails for Freedom donation drive for the 5K Brave Run/Dog Walk that happened last Saturday. The college will match 50% of my $123 check. That means a $184.50 donation will go to Tails for Freedom.
My next stop was the Lucky Dog Thrift Shop in Nashua, NH. Susan McMullen did not have a chance to attend the 5K Brave Run/Dog Walk last weekend—someone had to watch the store. She did have a chance to read Yalu and the Puppy Room. My story touched her.
I left her twenty signed copies of my book that she now has on consignment. Forty percent of the sales will go to Tails for Freedom, a charity her business runs. Footnote: Tails for Freedom helps pet owners pay veterinarian bills.
Susan was also interested in getting my book into the veterinarian offices that work with her charity. Any assistance I can get promoting my product can only help my overall marketing plan. It is nice selling books and helping a charity at the same time.
Another source of support was Susan granting me permission to represent Tails for Freedom outside stores such as Petco, PetSmart, Wal-Mart, BJ’s, and Costco. All I have to do is get a small sign for Tails for Freedom and then permission to set up a table with the above listed stores. For me, it helps being able to go before these large box businesses and say proceeds from my book sales will go to a charity like Tails for Freedom.
My next stop was Preppy Pets in Fitchburg, MA where I had the chance to say hello to one of the owners, Diane Miller. Two weeks ago, I sold a book to her sister Susan. Diane agreed to take five of my books on consignment and a stack of my business cards. Both will be displayed in her store.
When Diane learned I was a self published writer, she refused the forty percent per book sale price I offered. That was nice of her. She manages a doggie day care, spa, and boarding house for pets. A steady clientele comes into her store. It would be nice to be able to convince her to accept forty percent after a multitude of sales in her store.