Sometimes, it’s good to know what not to do before you do it. An email came my way about a marketing blunder someone once did and something too many people still do. At the time, it seemed like a good idea.
This person decided to print up 2,000 business cards, walk around parking lots, and place one on the windshield of every car he saw—people can even be hired to do this.
Having lived in Las Vegas for a number of years, I have seen business cards and print out flyers on my car. I also noticed a great many of those business cards and flyers floating across the parking lot from car owners discarding them—the absolute worst thing that could happen was when it rained and the flyer or business card became part of the windshield.
Thankfully, I have never done that. The thought has crossed my mind and when it does, that is when I would see a business card or flyer attached to my car.
Thank goodness for blogging and the Internet. It is a more environmentally sound way to spread the word about something and if you do not like it, just click to something else.